Sunsilk owned the shine segment by leading the glass shine trend and setting a new standard in haircare Pakistan. Our goal was to create synergy across all platforms, both on-ground and digital. We aimed to elevate the Glass Shine experience by bringing it to life across all channels
Our TVC brought to life the breathtaking Glass Shine look, exuding shiny vibes with flawless, glass-like hair that every girl dreams of. Featuring Pakistan's most popular and viral celebrity, Hania Amir.
We lit up the streets with captivating Glass Shine elements, strategically positioned in high-traffic areas nationwide for maximum visibility and impact, utilizing creative sites, digital streamers, and traditional billboards across the country.
We brought the magic of Glass Shine to life in malls through interactive displays and setup. Influencers were invited to an experiential zone, where they were immersed in a Glass Shine experience.
We tapped into the viral Ghibli-style visuals, creating a buzz that resonated with Gen Z generated excitement and sparked conversations. Further, launching exclusive starter packs, we ignited conversations and set trends ablaze, making Glass Shine the talk of the town.
Our influencer partnerships transcended traditional endorsements as they underwent stunning transformations with Glass Shiny hair.
As consumers stepped into stores, they were greeted by captivating displays that brought the Glass Shine experience to life. Interactive stations allowed shoppers to witness the product firsthand, while engaging instore brand ambassadors provided personalized consultations.
We extended the launch to the highly anticipated Pakistan Super League (PSL) capturing the attention of an engaged audience glued to their screens.
Sunsilk Black Shine Newsletter 2025